The website business directory and website business are not the same.
What is a website business directory?
A website business directory is an online phone book like the old Yellow Pages to find local businesses.
The purpose of business directories is to provide the user with basic information. Like contact, locate, and otherwise interact with businesses to learn more. The information shown in a business directory will include the business name, address and contact details, opening hours, photos, links to the business website, social media, and directions.
Website business directory directs potential clients to your business website.
The business directory helps users search for companies, services, or products in their area directories differ from others and are more targeted or niched down.
A website business directory can be categorized by niche, location, activity, or size.
For example, the NC wedding niche is weddings, and the location is in the northern cape province in South Africa.
The NC wedding business directory has all the businesses you will need when you plan a wedding from:
- Venue, Tents, Marquees
- Flowers, deco
- Cake, Caterings
- Photography, Videography
- Gifts
- Invitations, stationary
- Bridal suits
- Hair, Makeup
- Entertainment
- Car hire
- Honeymoon etc.
If your businesses offer products or services for weddings. Adding your business to this business directory is a good idea.
A business directory is searchable online and is often confused with a website business.
What is a website business?
A website is your business’s most important digital asset. A website is the first place people go to learn about your business products and services.
A website is your digital sales rep working 24/7. Your website is a customer lead generation machine. A lot of people are on the internet all the time. Some are buying things, learning a new skill, making friends, or just watching a movie.
Having an online presence is a must if you want to be known.
What is the job people are hiring for your website?
- Get information
- Get pricing
- Talk to your sales rep
- See the great work your business does (Testimonials)
- Accomplish your client’s goals
Make sure your website does the job is hired to do!
Difference between website business directory and website business
Website Business Directory
- You don’t own the website.
- Promote the website business directory more than your business, and to show up, you must pay to advertise to show up at the top.
- Show your business and competitors, contact details, and what the business does.
Website Business
- You own the website
- Promote your business
- Show your business products, services, and contact details.
- Show the great work your business does (Testimonials)
- Get pricing
- Updating your website with what is currently happening, like your business specials, updating blog posts, educating your potentials clients about your services and products
- Why you are better than your competitors? Why potential clients should choose you?
Conclusion
If for whatever reason the business directory no longer exists if you have your website, it will be business as usual for you it does not affect you. Website business directory should be part of your marketing strategy. Business directories boost your business’s online presence. Especially for local businesses who can struggle to find customers but get your business website.